404 vs Soft 404 vs 410: How to Handle Broken and Removed Pages
404s are not a penalty. Learn when to use 404, 410, or a redirect, how to fix soft 404s, and why you should sort broken URLs by referring domains.
-
-
Structured Data Validation: Fixing Rich Result Errors
Structured data affects eligibility, not rankings. Learn the three validation standards, the 10 most common errors, and why FAQ and HowTo rich results changed.
-
Mobile-First Indexing Explained: What It Means for Your Site
Google indexes your mobile page and uses it for all rankings, desktop included. Learn what parity requires and why accordion content is indexed but tap-loaded content is not.
-
Image SEO: Alt Text, WebP, Lazy Loading and CLS
Alt text for accessibility, WebP for weight, and explicit width and height to stop layout shift. Plus the one lazy-loading mistake that wrecks your LCP.
-
What is the JSON-LD single-pass unescape change? Schema New Update
The change, live from August 21, 2026, is that Googlebot’s JSON-LD extractor now performs exactly one round of HTML unescaping on string values inside your structured data. Values that were double-encoded, such as & resolving to &, no longer decode cleanly. Google is aligning its parser with RFC 8259, the JSON specification, which never required HTML entity decoding in…
-
Google Tag and Google Tag Manager Are Merging: New GTM Update
Google merged Google Tag and Tag Manager on August 20, 2026. No-code event tagging, unified UI, lighter script. What actually changed, worked examples, what to accept, what to skip.
-
NAP Consistency and Citations: The Boring Local SEO Win Nobody Audits (2026)
NAP consistency is tedious and it still outranks things you pay for. How conflicting name, address, and phone data costs you, and a quarterly audit process that fixes it.
-
What Are Citations in SEO? Types, Examples and Top Sites
Citations explained: definition, types, and a directory list verified by direct fetch on 7 August 2026 — including which popular US sites returned an empty page and which aggregator quietly rebranded.
-
AI Search Optimization: GEO, AEO, LLMO and the New SEO Types Explained
GEO, AEO, LLMO and AI SEO explained by a working strategist. What each term means, which ones are real, and what to actually do to get cited in AI answers.
-
Entity SEO: Why Your Brand Needs to Be a Node, Not Just a Page
Entity SEO makes your brand identifiable to Google and AI systems as one clear thing. Here is the sameAs, schema and Wikidata setup that underpins GEO and LLMO.
