The change, live from August 21, 2026, is that Googlebot’s JSON-LD extractor now performs exactly one round of HTML unescaping on string values inside your structured data. Values that were double-encoded, such as & resolving to &, no longer decode cleanly. Google is aligning its parser with RFC 8259, the JSON specification, which never required HTML entity decoding in…
Google merged Google Tag and Tag Manager on August 20, 2026. No-code event tagging, unified UI, lighter script. What actually changed, worked examples, what to accept, what to skip.
NAP consistency is tedious and it still outranks things you pay for. How conflicting name, address, and phone data costs you, and a quarterly audit process that fixes it.
Citations explained: definition, types, and a directory list verified by direct fetch on 7 August 2026 — including which popular US sites returned an empty page and which aggregator quietly rebranded.
Ralamandal Wildlife Sanctuary sits 12 km from Indore. What GMB gets wrong about the opening hours, the disputed entry fee, and what you will actually see.
GEO, AEO, LLMO and AI SEO explained by a working strategist. What each term means, which ones are real, and what to actually do to get cited in AI answers.
Entity SEO makes your brand identifiable to Google and AI systems as one clear thing. Here is the sameAs, schema and Wikidata setup that underpins GEO and LLMO.
AI SEO and AIO get used to mean two different, unrelated things. Here is why that ambiguity costs you in a vendor contract, and what to ask instead.
LLMO means shaping how AI models describe your brand, not tuning a page. Here is the two-prompt audit method and the off-site work that actually moves it.
AEO targets one extracted answer. GEO targets citation share in a synthesised answer. Here is the real difference, a side-by-side comparison, and where the content work overlaps.