AI SEO and AIO Are Not Real Categories, and Here Is Why That Matters
AI SEO and AIO get used to mean two different, unrelated things. Here is why that ambiguity costs you in a vendor contract, and what to ask instead.
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LLMO Explained: Getting Your Brand Described Correctly by AI Models
LLMO means shaping how AI models describe your brand, not tuning a page. Here is the two-prompt audit method and the off-site work that actually moves it.
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AEO vs GEO: What Actually Changes When You Format for Answers
AEO targets one extracted answer. GEO targets citation share in a synthesised answer. Here is the real difference, a side-by-side comparison, and where the content work overlaps.
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What Is GEO (Generative Engine Optimization)? The Study Behind the Term
GEO explained from the actual KDD 2024 research paper it comes from: what the study tested, what moved citations, and a real before-and-after edit you can copy.
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What Is LiteSpeed Cache, and Which Settings Actually Matter?
LiteSpeed Cache has two hundred switches and most should stay put. The settings I change in production, the safe order to enable them, and the two I distrust.
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How Should a Business Respond to a Bad Review? A Practical Guide That Builds Trust
Review responses are written for future readers, not the angry author. The four-move response formula, the mistakes that escalate, and what to do about fakes.
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llms.txt: What It Is and Whether It Matters Yet
Google says it does not use llms.txt. One in ten sites ships one anyway. Here is what the file actually does, who reads it, and an honest recommendation.
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Getting Your Brand Mentioned by ChatGPT and Perplexity
AI assistants recommend brands they can verify across multiple sources. Here is how mention-building works in practice, and why it looks a lot like old-fashioned PR.
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Writing Definition Blocks That AI Answers Quote
AI systems cite passages, not pages. Here is the exact definition-block format I use at the top of every section, with before and after examples.
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How AI Overviews Choose Which Sites to Cite
Ranking first no longer guarantees a citation. Here is what 2026 citation studies show about how Google’s AI Overviews pick sources, and what to change on your pages.
